If it exists, personal goodwill can be identified and directly sold to C-Corporation buyers in transactions structured as asset deals. This article is the second installment of a two-part series discussing personal goodwill and related tax planning. In part one, we outlined the procedures commonly used to recognize personal goodwill. We also discussed relevant tax court decisions and provided a framework for quantifying personal goodwill. In part two, we build on the foundation provided in part one by presenting practical and illustrative examples of potential tax savings.